Many will agree that recording deals are one of the major factors hindering Ghanaian talents from achieving excellence. Even talent hunt shows which have given juicy recording deals to its winners over the years haven’t been able to support them to the top.
Ghanaian record labels are not enjoying the best of times with artistes leaving them abruptly and not honouring their contracts. On the flip side, the average artiste will be enthusiastic to tell you that they have “divorced” the record label they were formerly signed to because of unfavourable contractual clauses.
The likes of Richie Mensah’s Lynx Entertainment, over the years, have shown they mean business with great managerial skills with their artistes.
In general, the Ghana music industry appears to lack proper artiste management and necessary frameworks to help the industry grow. A few artistes understand the work they do and know how important it is to keep their brands intact by working with a great management team.